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The complex business critical data analysis and decision making is crucial for Business Performance Management. The pressure to move decision making into the various business units and that has created a need for effective reporting. Some of the factors that are driving global business houses towards deploying a Near Real Time reporting and analytical architecture.

Decision making occurs more frequently and at all levels in the organization

Trend towards democratization of information and broadening of decision-making Responsibilities

The rapidly changing Business scenarios and high competition for better understanding of customers with best analysis using real time information.